AFC MAKES CASE FOR AFRICAN CINEMA AT AFRIFF
For nearly four hours, the African Film Consortium (AFC) held sway at The Palms, with filmmakers from different African countries and the Diaspora, who converged to rub minds on the future of cinema business in Africa.
Tagged “The Brand and Its Stakeholders”, the session, in conjunction with AFRIFF, was led by Mr. Mykel Parish, President of the AFC, and had moderators like veteran actor Richard Mofe Damijo and Brand Expert, Charles O’Tudor.
At the event, practitioners identified funding as one of the problems confronting filmmakers in Nigeria and African entertainment scene at large.
Mr. Musi Waa, the founding president of the Cameroonian film industry noted that there exists a better collaborative effort among Nigerians filmmakers, given reason Nollywood is most influential when it comes to African entertainment. Discussing the issue of funding, he said “I think funding should be assessed on a global level. The major issue is that it is mostly restricted by national policies. Everyone should be able to share the same opportunities and platforms to allow creativity to be fully maximised. Due to challenges in the distribution channels, we should encourage local distribution and not put all our efforts into online distribution.
Andy Boyo, a patron of the Association of Movie Producers (AMP), Nigeria and a patron the Actors Guild of Nigeria (AGN) says the key issue in Nigeria is trust; “creativity will go nowhere without trust,. I seek to see a unified African film industry which I have tagged ‘Afrowood’, a collaborative effort that surpasses borders and cultural limitations.” He had previously initiated a Nollywood cinema idea which had mostly met with failure because of government interference and disbelief in the local brands.
An entertainment lawyer, Isioma Idigbe, advised filmmakers to leverage on intellectual property in order to assess funding, and to approach the production of film as a business through proper acquisition and subsequent security of intellectual property. “The industry can only be sustainable when the stakeholders and financial organizations can create a system where investment in film is seen as a viable business idea.” she concluded.
The convener, Mr. Mykel Parish was optimistic the symposia would take African cinema to the next level.